Email marketing is an effective way to stay connected with your nonprofit’s network. Email allows you to keep the public informed about what’s new and reach out to promote events or fundraise. (Read more about why email marketing is so important!)
Once you’ve decided to start email marketing, though, you’ll need a service to run your marketing campaigns. MailChimp is a great, easy-to-use option as you enter the email marketing world.
Using a service is important even if you’d think you could handle your newsletter yourself. Services like MailChimp take care of a lot of the hassles of email marketing – for example, handling unsubscribes, keeping up with legal requirements, and more. This lets you focus more of your time on making your nonprofit shine in your messages.
MailChimp provides a bunch of templates you can use to create your email, and it also makes importing your contact list really easy. If your organization is tech-savvy, you can also integrate sign-up forms on your website or other campaigns.
MailChimp’s pricing makes it a great candidate for starters. If you have under 2,000 contacts and send under 10,000 emails a month, it’s completely free to use! After that, they offer a 15% discount for verified nonprofits.
All that’s left is to build your email list and decide on your first campaign!
Photo by Joanna Kosinska on Unsplash
